The Complete Ecommerce Conversion Stack with Popwis

Most ecommerce stores use one or two conversion tools in isolation. But the real magic happens when multiple tools work together as a coordinated system. Here's how to set up the complete Popwis conversion stack for your online store.

The Conversion Funnel

Think of your store as a funnel with four stages. Each stage needs different tools:

Stage 1: Awareness (Homepage + Landing Pages)

• Announcement bar — site-wide promo or free shipping offer with countdown
• Social proof notifications — purchase and signup notifications to build trust
• Spin-to-win wheel — gamified email capture for first-time visitors

Stage 2: Consideration (Product + Category Pages)

• Purchase notifications — "{name} from {city} just bought this!" on product pages
• Low stock alerts — "Only 3 left!" creates real scarcity
• Visitor count — "28 people viewing this product" shows popularity
• Review notifications — "Jane left a 5-star review" builds confidence

Stage 3: Decision (Cart + Checkout)

• Countdown timer — "Complete order in 15 min for free shipping"
• Exit offer — last-chance discount for abandoning visitors
• Cart recovery — webhook fires if they still leave

Stage 4: Retention (Post-Purchase)

• Feedback widget — "How was your shopping experience?" on order confirmation
• Popup form — invite to join your loyalty program or follow on social media

Page Targeting Setup

Widget	Target Pages
Announcement bar	All pages
Social proof (purchases)	/products/*, /collections/*
Social proof (signups)	/, /pages/*
Spin wheel	/ (homepage only)
Exit offer	/products/*, /cart
Countdown timer	/cart, /checkout
Feedback	/pages/thank-you, /orders/*

Expected Results

Stores running the complete stack typically see:

• 15-25% increase in overall conversion rate
• 30-50% increase in email list growth
• 5-10% cart recovery rate
• Higher average order value from urgency tools

Pro Tips

• Start with Stage 2 + 3 — product page social proof and checkout urgency have the fastest ROI.
• Add one tool at a time — don't enable everything at once. Measure the impact of each addition.
• Use A/B testing — test different combinations to find your store's optimal setup.
• Review analytics weekly — Popwis analytics show which tools drive the most engagement on each page.