The Lead Generation Playbook: Forms, Spin Wheels & Bars

Your email list is your most valuable marketing asset. Unlike social media followers, you own it. Unlike paid ads, it's free to reach. Here's a complete playbook for growing your list using Popwis's lead capture tools.

The Three Lead Capture Tools

1. Popup Forms — Your Workhorse

Popup forms are the foundation of any lead generation strategy. They're versatile (exit intent, scroll trigger, time delay), customizable, and convert at 3-8% when done right.

Best for: Blog readers, product page visitors, returning visitors

2. Spin-to-Win Wheels — Your Secret Weapon

Spin wheels convert 3-5x better than standard popups because of gamification. The "fun factor" makes visitors want to participate.

Best for: First-time visitors, homepage, high-traffic pages

3. Announcement Bars — Your Always-On Channel

An announcement bar with a lead magnet CTA ("Download our free guide →") captures leads from every page without being intrusive.

Best for: Site-wide promotions, content upgrades, event signups

The Playbook

Week 1: Foundation

1. Create a high-value lead magnet (discount, guide, free tool)
2. Set up a popup form with exit intent trigger on your top 5 pages
3. Set up an announcement bar linking to your lead magnet
4. Connect webhooks to your email marketing tool

Week 2: Gamification

1. Create a spin-to-win wheel for your homepage
2. Set prizes: 10% off (50%), 15% off (30%), 20% off (15%), free shipping (5%)
3. A/B test the wheel against your popup form on the homepage

Week 3: Optimization

1. Review analytics — which tool captures the most emails?
2. A/B test form copy and offers
3. Add scroll-triggered forms to blog posts
4. Test different trigger timings

Week 4: Scale

1. Roll out the winning strategy to all pages
2. Set up automated email welcome sequences
3. Add social proof notifications to reinforce the lead capture

Expected Results

Following this playbook consistently for 30 days, you should see:

• 500-2,000 new email subscribers (depending on traffic)
• 3-8% popup form conversion rate
• 8-15% spin wheel conversion rate
• Ongoing lead capture from the announcement bar