Announcement Bars: Promote Sales, Shipping & Events Site-Wide
Sometimes you need every single visitor to see a message — a flash sale, free shipping offer, store-wide discount, or upcoming event. Announcement bars sit at the top (or bottom) of your website, visible on every page, impossible to miss.
What Are Announcement Bars?
Announcement bars are full-width strips that display across your entire site. They can be static text, include a countdown timer, have a clickable CTA button, and be scheduled to appear/disappear at specific times. Think of them as your website's loudspeaker.
Key Features
- Built-in countdown timer — add urgency with a live countdown right in the bar
- CTA button — drive clicks to sale pages, landing pages, or product collections
- Scheduling — set start/end dates for flash sales and events
- A/B testing — test different messages to see which drives more clicks
- Page targeting — show different bars on different pages
Use Cases
Free Shipping Promotions
"Free shipping on all orders over $50 — this week only!" with a countdown timer. One fashion store saw a 23% increase in orders over $50 during their free shipping promotion.
Flash Sales
"48-Hour Flash Sale: Up to 40% off everything" with a countdown and "Shop Now" button. The countdown creates urgency that a static banner can't match.
New Product Launches
"New collection just dropped! Be the first to shop →" Great for driving traffic to a specific category or product page.
Holiday Promotions
Schedule bars in advance for holidays — Chinese New Year, Hari Raya, Christmas. Set them to auto-start and auto-end so you don't have to manually toggle them.
How to Set It Up
- Go to Bars in your site dashboard
- Click Create Bar
- Enter your message, background color, and text color
- Optionally add a countdown timer and CTA button
- Set page targeting (all pages, specific pages, or exclude pages)
- Set scheduling if needed and enable
Pro Tips
- Keep it short — 10-15 words max. Visitors glance, not read.
- Use contrasting colors — the bar should stand out from your site design.
- Always add a countdown — bars with countdowns get 2x more clicks than static bars.
- A/B test everything — "Free shipping on orders $50+" vs "Spend $50, ship free!" — small word changes can make big differences.