Popup Forms That Convert: Exit Intent, Scroll Triggers & More

The average website converts just 2-3% of visitors. That means 97% of your traffic leaves without taking action. Popup forms fix this by capturing attention at the right moment — when a visitor is about to leave, has scrolled deep into your content, or has been engaged long enough to be interested.

What Makes a Popup Form Convert?

It's not about being annoying. It's about timing, relevance, and value. A well-designed popup that offers 10% off at the exact moment a visitor moves their mouse toward the browser tab? That converts at 5-15%. A random popup that fires on page load? That gets closed instantly.

Three Display Types

Popwis supports three form display types:

Popup modal — centered overlay that captures full attention. Best for high-value offers.
Slide-in tab — a persistent tab on the edge of the screen that expands on click. Non-intrusive, always accessible.
Inline embed — embed the form directly in your page content. Great for blog posts and landing pages.

Smart Triggers

Exit Intent

Detects when a visitor's mouse moves toward the browser close button or address bar. This is your last chance to make an offer — and it works. Exit intent popups convert 2-4% of abandoning visitors on average.

Scroll Depth

Trigger the form when a visitor scrolls past a certain percentage of the page. If someone scrolls 50% of your blog post, they're clearly interested — perfect time to offer a content upgrade or newsletter signup.

Time Delay

Show the form after X seconds on the page. This ensures visitors have had time to understand your content before seeing an offer.

Use Cases

Email List Building

A Malaysian electronics store used an exit-intent popup offering 10% off the first order in exchange for an email. They captured 2,400 new email subscribers in their first month — a 40% increase in list growth.

Lead Generation

A B2B SaaS company used a scroll-triggered form (at 60% scroll depth) on their case study pages, offering a free consultation. Conversion rate: 8.3%, compared to 1.2% for their static sidebar form.

Content Upgrades

A marketing blog embedded inline forms at the end of each article, offering a downloadable PDF version. This "content upgrade" approach captured 12% of readers.

How to Set It Up

Go to Forms in your site dashboard
Click Create Form and choose your display type
Add fields (name, email, phone, custom fields)
Set your trigger (exit intent, scroll %, or time delay)
Customize colors, text, and success message
Optionally add a webhook to send submissions to your email tool or CRM

Pro Tips

Offer real value — discounts, free guides, exclusive content. "Subscribe to our newsletter" doesn't cut it anymore.
Keep it short — name + email is ideal. Every extra field reduces conversion by ~10%.
Use webhooks — connect to Zapier or your email marketing tool to automate follow-up sequences.
Test different triggers — exit intent works great on product pages, scroll triggers on blog posts.