Exit Offers: Turn Leaving Visitors Into Customers
For every 100 visitors to your site, roughly 70 will leave without buying anything. That's a staggering amount of lost revenue. Exit offers are your safety net — a last-chance popup that appears the moment a visitor is about to close the tab or navigate away.
What Are Exit Offers?
Exit offers are popups triggered by exit intent detection. When a visitor's mouse moves toward the browser's close button, address bar, or back button, Popwis detects this behavior and instantly displays a compelling offer — typically a discount, free shipping, or bonus.
Why They Work
Exit offers work because they catch visitors at a decision point. The visitor has already decided to leave — they have nothing to lose by looking at your offer. This "what have I got to lose?" psychology is why exit offers convert 2-5% of abandoning visitors.
Use Cases
Flash Discount
"Wait! Get 15% off your order — today only." This simple offer with a unique coupon code is the most common and most effective exit offer. One beauty brand recovered $4,200/month in otherwise-lost sales with this approach.
Free Shipping Threshold
"Your cart is $12 away from free shipping!" For ecommerce stores, this exit offer doesn't cost you a discount — it actually increases average order value.
Lead Magnet
"Before you go — download our free buying guide." Even if the visitor doesn't buy today, you capture their email for future remarketing.
Limited Time Offer
Combine an exit offer with a countdown timer. "This 20% discount expires in 10 minutes." The dual urgency of leaving + time pressure creates powerful motivation.
How to Set It Up
- Go to Exit Offers in your site dashboard
- Click Create Exit Offer
- Choose your offer type (discount code, free shipping, lead magnet)
- Customize the popup design — headline, description, CTA button
- Set targeting rules (which pages, how often per visitor)
- Enable and watch your recovery rate climb
Pro Tips
- Show it once per session — don't trigger the exit offer every time the mouse moves up. Once per visitor session is enough.
- Make the offer exclusive — "Only for visitors who are about to leave" makes the offer feel special and genuine.
- Use a unique coupon code — a code like "STAY15" feels personal and trackable.
- Combine with cart recovery — if they still leave, the cart recovery webhook can send a follow-up email.