Cart Abandonment Tracking: Know When Shoppers Leave

Nearly 70% of online shopping carts are abandoned before checkout. That's money sitting on the table. Popwis's cart abandonment tracking detects when a shopper adds items to their cart and then leaves — and fires a webhook so you can trigger recovery emails, SMS, or any automated workflow.

How It Works

The Popwis cart tracking script monitors your site for cart activity. When a visitor adds items, starts checkout, or abandons mid-process, the system logs the event. If the visitor leaves without completing the purchase, a webhook is fired to your recovery endpoint within seconds.

What You Can Track

• Cart additions — when items are added to cart
• Checkout starts — when the checkout process begins
• Cart abandonment — when a visitor leaves with items in cart
• Recovery success — when an abandoned cart is completed after a recovery attempt

Use Cases

Recovery Email Sequences

When a cart is abandoned, fire a webhook to your email tool (Klaviyo, Mailchimp, or custom). Send a sequence: reminder at 1 hour, discount at 24 hours, final reminder at 72 hours. This sequence recovers 5-15% of abandoned carts.

SMS Reminders

For mobile-heavy markets like Southeast Asia, an SMS reminder ("You left items in your cart! Complete your order here: [link]") can be even more effective than email.

Slack/Team Notifications

For high-value stores, fire a webhook to Slack when a cart over $500 is abandoned. A sales rep can personally reach out.

How to Set It Up

1. Go to Cart Recovery in your site dashboard
2. Enable cart tracking — the script automatically detects cart elements
3. Configure your webhook URL (your email service, Zapier, or custom endpoint)
4. Set the abandonment timeout (e.g., fire webhook after 30 minutes of inactivity)
5. View analytics in your dashboard — see abandonment rates, recovery rates, and trends

Pro Tips

• Act fast — the first recovery email should go out within 1 hour. Recovery rates drop sharply after 24 hours.
• Don't offer a discount in the first email — just remind them. Save the discount for email #2 at 24 hours.
• Combine with exit offers — catch them before they leave with an exit offer, and follow up with email if they still go.
• Use Zapier for easy integrations — webhook → Zapier → your email tool. No coding required.