Smart Page Targeting: Show the Right Widget to the Right Visitor

A popup form that's perfect for your blog is wrong for your checkout page. A countdown timer for your sale page shouldn't show on your about page. Smart targeting lets you control exactly which widgets appear on which pages — so every visitor sees the right tool at the right time.

How Targeting Works

Popwis page targeting uses URL pattern matching. You can include or exclude pages based on exact URLs, URL patterns with wildcards, or URL contains rules. Each widget can have its own targeting rules.

Targeting Options

• Show on all pages — the default. Widget appears everywhere.
• Show on specific pages — only on URLs matching your rules.
• Exclude specific pages — show everywhere except matching URLs.
• URL patterns — use wildcards like /products/* or /blog/*.
• URL contains — match any URL containing a keyword, like "sale" or "checkout".

Use Cases

Ecommerce Page Strategy

A well-optimized store uses different widgets on different pages:

• Product pages: Purchase notifications + low stock alerts + exit offer
• Cart page: Countdown timer ("Complete your order in 15 min for free shipping")
• Blog: Popup form (exit intent) + visitor count notification
• Homepage: Announcement bar + signup notification + spin wheel

SaaS Landing Pages

Different landing pages, different social proof:

• Pricing page: Signup notifications + visitor count
• Feature pages: Activity count + review notifications
• Free trial page: Signup notifications + countdown timer for trial offer

How to Set It Up

1. Open any widget in your site dashboard
2. Find the Page Targeting section in the widget settings
3. Add include or exclude rules using URL patterns
4. Preview the targeting by visiting your site and checking which widgets appear on each page

Pro Tips

• Less is more on checkout — don't overwhelm buyers at checkout. One widget (countdown or free shipping bar) is enough.
• Match context — purchase notifications on product pages, signup notifications on content pages.
• Use targeting with A/B tests — test which widgets work best on specific page types.
• Review targeting monthly — as your site structure changes, update your rules.