Spin to Win Wheels: Gamify Your Lead Capture
Standard popups say "give us your email." Spin-to-win wheels say "play a game and win a prize." Which one would you engage with? Gamification taps into our natural desire to win, and spin wheels consistently achieve 3-5x higher engagement rates than traditional popup forms.
How Spin to Win Wheels Work
A visitor sees a colorful prize wheel (either as a popup or a tab widget). To spin, they enter their email. The wheel spins and lands on a prize — 10% off, 20% off, free shipping, a bonus item, etc. The prize (a coupon code) is delivered instantly on-screen and optionally via email.
Key Features
- Weighted prizes — you control the probability of each slice. Make "10% off" common and "50% off" rare.
- Email gate — visitors must enter their email before spinning. 100% capture rate on every spin.
- Custom slices — set your own prizes, colors, and labels.
- Coupon delivery — display the coupon code instantly and send via webhook to your email tool.
- Frequency control — show once per visitor, once per session, or on specific triggers.
Use Cases
Ecommerce Email List Building
A beauty brand replaced their standard "10% off" popup with a spin wheel. Results: email capture rate jumped from 3.1% to 12.7%. Visitors loved the gamification — many shared screenshots of their wins on social media, driving organic referrals.
Holiday Campaigns
A home goods store ran a "Holiday Spin & Win" campaign during Christmas season. Prizes ranged from 5% off to free shipping to a $100 gift card (very rare). They captured 8,000 emails in 3 weeks.
Product Launches
A tech accessories brand used a spin wheel on their pre-launch page. Prizes included early access, exclusive colors, and discounts. They built a 2,000-person waitlist before launch day.
How to Set It Up
- Go to Spin Wheels in your site dashboard
- Click Create Wheel
- Add your prize slices — set label, discount/prize, and probability weight for each
- Customize colors, title text, and CTA
- Set trigger (exit intent, time delay, or always visible as tab)
- Connect a webhook to send the prize to your email marketing tool
Pro Tips
- Make every spin a win — even the "worst" prize should be something (5% off). Nobody wants to spin and get nothing.
- Use weighted probabilities wisely — 60% for small prizes, 30% for medium, 10% for big. This keeps your margins healthy.
- Follow up fast — send an automated email within 5 minutes with their coupon code. Strike while they're excited.
- Add a time limit to coupons — "Use your code within 48 hours" adds urgency on top of the gamification.