Visitor Feedback: Understand What Your Customers Really Think
Analytics tell you what visitors do. Feedback tells you why. When you combine behavioral data with direct visitor input, you get the complete picture — and that's how you build a site that truly converts.
How Popwis Feedback Works
The feedback widget appears as a small, non-intrusive button on your pages. When clicked, visitors rate their experience with emoji reactions (😍 😊 😐 😞 😡) and can optionally leave a message. Each piece of feedback is tagged with the page URL, giving you per-page sentiment data.
Key Features
- Emoji ratings — quick, intuitive, and universal. No language barrier.
- Optional message field — visitors can explain their rating in their own words.
- Per-page insights — see which pages have the best and worst sentiment scores.
- Ticket inbox — feedback with messages creates tickets for your team to review and respond.
- Categories — tag feedback by category (bug, suggestion, question, praise).
Use Cases
Identify UX Problems
A checkout page consistently receiving 😞 and 😡 ratings with messages like "can't find the coupon field" tells you exactly what to fix. No A/B test or heatmap can give you this specific insight.
Validate New Features
Launched a new product page design? Monitor the feedback scores before and after. If ratings improve, ship it. If they drop, roll back.
Customer Support
Feedback with messages becomes support tickets in your Popwis inbox. Your team can respond, categorize, and track resolution — all without a separate support tool.
How to Set It Up
- Go to Feedback in your site dashboard
- Enable the feedback widget
- Customize position, colors, and prompt text
- Choose which pages show the widget (all or specific pages)
- Review feedback in your Tickets inbox
Pro Tips
- Don't hide it — make the feedback button visible. More feedback = more insights.
- Act on negative feedback quickly — respond to unhappy visitors within 24 hours. Many will become loyal customers when they see you care.
- Look for patterns — individual feedback is useful, but patterns are gold. If 5 people complain about the same thing, that's a priority fix.
- Share wins with your team — positive feedback is a morale booster. Share it in Slack or team meetings.