GuideJanuary 10, 20255 min read

Connect Popwis to 5,000+ Apps with Zapier

Popwis webhooks + Zapier = unlimited integrations. Every time a form is submitted, a spin wheel prize is won, or a cart is abandoned, Popwis can fire a webhook to Zapier — which then sends the data to any of 5,000+ apps.

How It Works

  1. Popwis widget event fires (form submission, spin win, cart abandonment)
  2. Webhook sends data to a Zapier webhook URL
  3. Zapier processes the data and sends it to your connected apps

Popular Integrations

Email Marketing

  • Mailchimp — add new subscribers, tag by form/wheel
  • Klaviyo — trigger email flows from form submissions
  • ConvertKit — add subscribers with tags and custom fields
  • ActiveCampaign — create contacts and trigger automations

CRM

  • HubSpot — create contacts from form leads
  • Salesforce — push leads into your sales pipeline
  • Pipedrive — create deals from high-value form submissions

Communication

  • Slack — get notified when forms are submitted or carts are abandoned
  • Gmail — send custom confirmation emails
  • SMS (Twilio) — send text message follow-ups

Spreadsheets

  • Google Sheets — log all form submissions in a spreadsheet
  • Airtable — create records with form data

Setup Guide

  1. Create a Zap in Zapier with trigger "Webhooks by Zapier → Catch Hook"
  2. Copy the webhook URL from Zapier
  3. In Popwis, go to your form/wheel settings → Webhook URL → paste the Zapier URL
  4. Submit a test entry to see data flow through
  5. Map the fields in Zapier to your destination app
  6. Turn on your Zap

Webhook Payload

Popwis sends a JSON payload with the event data:

  • event — "form.submission", "wheel.spin", "cart.abandoned"
  • data — form field values, prize details, or cart contents
  • submitted_at — timestamp
  • page_url — the page where the event occurred

Pro Tips

  • Use filters in Zapier — only trigger for specific form IDs or prize types.
  • Add delays — for cart recovery, add a 1-hour delay before sending the first email.
  • Log everything to Google Sheets — a spreadsheet backup of all leads is invaluable.
  • Test thoroughly — submit test data and verify it arrives correctly in your destination app.

Ready to try Popwis?

Start free with 10 conversion tools. No credit card required.

Start for free
Zapierintegrationautomationwebhooks