GuideJanuary 10, 20255 min read
Connect Popwis to 5,000+ Apps with Zapier
Popwis webhooks + Zapier = unlimited integrations. Every time a form is submitted, a spin wheel prize is won, or a cart is abandoned, Popwis can fire a webhook to Zapier — which then sends the data to any of 5,000+ apps.
How It Works
- Popwis widget event fires (form submission, spin win, cart abandonment)
- Webhook sends data to a Zapier webhook URL
- Zapier processes the data and sends it to your connected apps
Popular Integrations
Email Marketing
- Mailchimp — add new subscribers, tag by form/wheel
- Klaviyo — trigger email flows from form submissions
- ConvertKit — add subscribers with tags and custom fields
- ActiveCampaign — create contacts and trigger automations
CRM
- HubSpot — create contacts from form leads
- Salesforce — push leads into your sales pipeline
- Pipedrive — create deals from high-value form submissions
Communication
- Slack — get notified when forms are submitted or carts are abandoned
- Gmail — send custom confirmation emails
- SMS (Twilio) — send text message follow-ups
Spreadsheets
- Google Sheets — log all form submissions in a spreadsheet
- Airtable — create records with form data
Setup Guide
- Create a Zap in Zapier with trigger "Webhooks by Zapier → Catch Hook"
- Copy the webhook URL from Zapier
- In Popwis, go to your form/wheel settings → Webhook URL → paste the Zapier URL
- Submit a test entry to see data flow through
- Map the fields in Zapier to your destination app
- Turn on your Zap
Webhook Payload
Popwis sends a JSON payload with the event data:
event— "form.submission", "wheel.spin", "cart.abandoned"data— form field values, prize details, or cart contentssubmitted_at— timestamppage_url— the page where the event occurred
Pro Tips
- Use filters in Zapier — only trigger for specific form IDs or prize types.
- Add delays — for cart recovery, add a 1-hour delay before sending the first email.
- Log everything to Google Sheets — a spreadsheet backup of all leads is invaluable.
- Test thoroughly — submit test data and verify it arrives correctly in your destination app.
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